“Reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking and start living.”—Melissa Urban, Whole30 CEO and New York Times bestselling author of The Book of Boundaries “Michael Easter’s genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.”—Dr. Peter Attia, #1 New York Times bestselling author of OutliveAre we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital...

The scarcity brain: fix your craving mindset, stop chasing more, and rewire your habits to thrive with enough

Easter, Michael

Penguin Random House Distribution

Random House, Incorporated

Penguin Random House LLC

Random House LLC US

Rodale Books

United States, United States of America

NEW YORK TIMES BESTSELLER • The author of The Comfort Crisis asks: Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?
“Reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking and start living.”—Melissa Urban, Whole30 CEO and author of The Book of Boundaries
“Michael Easter’s genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.”—Dr. Peter Attia, author of Outlive
Have you ever found yourself wondering “Why do I want more than I have?” Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find.
But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. They’re bombarding us with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.
Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:
• Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
• Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
• Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
• Reframe how we think about and fix addiction and bad habits, from Iraq’s chief psychiatrist
• Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world
Our world is overloaded with everything we’re built to crave. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.

NEW YORK TIMES BESTSELLER Reveals the biological and evolutionary foundations behind yourbrains fixations, so you can stop seeking and start living.Melissa Urban, Whole30 CEO and New York Times bestselling author of The Book of Boundaries
Michael Easters genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.Dr. Peter Attia, #1 New York Times bestselling author of Outlive
Arewehardwired to cravemore? From food and stuff to information and influence,why cant we ever get enough?
Michael Easter, author of The Comfort Crisis and one of the worlds leading experts on behavior change, shows that the problem isnt you. The problem is yourscarcitymindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired scarcitybrain is now backfiring. And new technology and institutionsfrom dating and entertainment apps to our food and economic systemsare exploiting ourscarcitybrain. Theyre bombarding us with subversive scarcitycues, subtle triggers that lead us into low-reward cravings that hurt us in the long run.Scarcitycues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.
Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for ourscarcitybrain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how
Detect hiddenscarcitycues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
Reframe how we think about and fix addiction and bad habits, from Iraqs chief psychiatrist
Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world
Our world is overloaded with everything were built to crave. The fix forscarcitybrainisnt to blindly aim for less. Its to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new waya more satisfying way.

2024-11-21